Project Background
Thermotek is a recognized manufacturer and distributor of waterproofing products, coatings, and resins. Despite its strong presence in traditional distribution channels, the company lacked tools to monitor its performance in retail stores like The Home Depot, analyze competitors, and sell directly to consumers online. Additionally, the commercial team operated with limited digital resources, reducing execution efficiency and limiting data visibility. Thermotek partnered with AmpleMax to take a bold step forward: digitize, empower, and grow
We helped Thermotek redefine its sales strategy and market positioning by empowering its field teams, optimizing pricing intelligence, and launching a multi-vendor eCommerce experience.
Objectives
Equip the salesforce with real-time tools to track execution in retail.
Monitor competitor pricing and presence across national retail chains.
Launch a direct-to-consumer digital sales channel across all branches and retail vendors.
Improve the promotions strategy and adjust pricing dynamically.
Centralize field data into actionable dashboards for faster decision-making.
Key Features Delivered
ASM (Sales Team App)
Route planning and check-ins for field agents
Product catalog with inventory and pricing
Real-time order placement and customer management
KPI dashboard for sales supervisors
Performance tracking
Btracker (Field Data Collection App)
Price tracking across competitors and categories
Product placement validation
Photo evidence and geolocation of retail visits
Report generation by store, region, or brand
Competitor insights and trend detection
Ampleshop (Custom Marketplace)
Multi-branch support with dynamic inventory
Promotions and loyalty programs
Payment gateway integration
Order status tracking for customers
Admin panel for content and product management
Our Approach
Diagnostic & Strategy:
Conducted discovery workshops with sales, marketing, and retail teams to map needs, data gaps, and tech pain points.
Analyzed competitors’ strategy.
Experience & System Design:
Designed the UX/UI of the apps and marketplace, created user flows for field agents, and mapped the digital customer journey.
Delivered a polished, modern layout that reflects the brand’s professionalism.
Development & Integration:
Built and tested ASM, Btracker, and Ampleshop. Integrated systems with Thermotek’s ERP and CRM tools.
Pilots & Rollout
Launched pilot programs in 3 key cities to test adoption and performance. Iterated based on real-user feedback.
Nationwide Deployment & Training
Rolled out the solutions across 18 branches and trained more than 80 sales reps and store managers.
Data Insights & Optimization
Delivered executive dashboards and BI tools for pricing strategy, promotion performance, and sales tracking.
Results
+28% increase in sales over the first 6 months post-implementation.
+35% increase in field execution compliance reported via ASM and Btracker.
22% growth in average order value through Ampleshop.
Reduced time to detect pricing discrepancies from 15 days to 48 hours.
The commercial team now receives weekly dashboards with KPIs segmented by region, store, and product line.
Strengthened Thermotek’s digital culture and laid the foundation for future AI-driven decision-making.
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