Laboratorios Le Roy
Empowering commercial teams through Business Intelligence
Project Background
Laboratorios Le Roy is a leading manufacturer of pharmaceutical and medical products with a broad distribution network across pharmacies and retail chains in Mexico. Despite its scale, the commercial team lacked centralized tools to measure execution, monitor performance, or analyze field data. Reports were compiled manually and took days to consolidate, which delayed strategic decisions.
The company needed a business intelligence solution that could centralize all field data, visualize KPIs, and empower leaders with actionable insights. AmpleMax implemented SalesMind, our BI and analytics platform, tailored to their commercial operation.
We helped Le Roy transition from intuition-based decisions to a data-driven organization, boosting its sales operations with an integrated analytics tools.
Objectives
Centralize and visualize sales execution data across teams and regions.
Enable managers to track KPIs and detect underperformance in real time.
Reduce dependency on manual reports and Excel-based analysis.
Provide actionable insights segmented by channel, product, and region.
Improve strategic decision-making through dashboards and trend analysis.
Key Features Delivered
Salemind (Retail Analytics Platform)
Sell in dashboard integrated with SAP ERP data (sales, orders, picking)
Sell out dashboard integrated with clients' portals
Dynamic dashboards by zone, supervisor, and salesperson
Execution tracking and compliance by store, route, and region
Price and promotion analytics per SKU and channel
Leaderboards and performance ranking by team or geography
Exportable reports and alerts for deviations or anomalies
Mobile-friendly interface for directors and field managers
Our Approach
Discovery & KPI Mapping:
Held workshops with commercial leadership to identify critical KPIs.
Audited existing data sources and reporting flows.
Dashboard Design & Configuration:
Designed custom dashboards for each management level.
Connected SalesMind to internal data feeds and normalized historical data.
Deployment & Training:
Deployed dashboards to more than 25 managers and regional leaders.
Conducted hands-on training and created a user guide for ongoing adoption.
Continuous Optimization:
Established monthly BI reviews to evolve dashboards based on usage.
Added new visualizations for category growth and promotion ROI.
Results
Reduced reporting time from 5–7 days to same-day insights.
Over 850 retail locations monitored weekly via SalesMind dashboards.
Regional managers now receive automated weekly performance summaries.
Improved field execution by 23% in pilot regions within 90 days.
Enabled faster pricing and promotional adjustments based on real-time data.
Created a company-wide data culture with higher accountability and transparency.
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