Project Background
Cementin is one of the largest independent distributors of construction materials in its region, operating 20 warehouses and serving over 4,000+ clients. Despite a strong customer base, the company lacked control over sales performance, logistics, consistency in pricing and visibility of competitor activity. Management was eager to build a more scalable, modern, and data-informed organization. They turned to AmpleMax to implement a comprehensive digital transformation strategy that could unify sales operations, logistics, pricing, and customer data in one ecosystem.
We helped a regional building materials supplier redefine its operations strategies through tech-enabled logistics, commercial operations, and business intelligence.
Objectives
Digitize the sales process and field operations.
Automate de logistics and vehicle fleet operations.
Build a data-driven pricing strategy across regions.
Empower sales teams with real-time tools and metrics.
Increase average ticket size through better promotions.
Improve prospecting efficiency and location targeting.
Key Features Delivered
SIGO (Smart Operations Management System)
Shipping control
Route tracking and delivery confirmation
Driver app
Vehicle fleet management
CRM
ASM (Sales Force App)
Visit scheduling, route mapping, and check-ins
Real-time order intake from the field
Stock visibility and dynamic pricing rules
Digital catalog and pricing per region
Automated sales reporting and alerts
Btracker
Competitor pricing audit and benchmarking
Geo-tagged photos of product placements
New lead discovery based on construction activity
Real-time reports for commercial directors
Our Approach
Operational Diagnosis & Digital Blueprint:
Mapped inefficiencies in pricing structures, sales visit planning, client prospecting and logistics.
Identified gaps in real-time visibility and data capture in the field.
Defined digital goals aligned with commercial KPIs.
Platform Design & Customization:
Tailored SIGO, ASM, and Btracker modules to Cementin’s sales and distribution workflows.
Integrated pricing logic, customer types, and sales territories.
Designed user roles and access levels for supervisors and field reps.
Pilot Deployment & KPI Tracking:
Deployed platforms to 3 strategic branches.
Benchmarked KPIs such as ticket size, visit frequency, order fulfillment, and prospect conversion.
Collected user feedback and adjusted system rules.
Full Rollout with Training:
Trained over 60 field agents, supervisors, and regional managers.
Established weekly usage monitoring and escalation channels.
Strategic Use of Data:
Activated BI dashboards for pricing trends, sales productivity, and client segmentation.
Transitioned to proactive, data-driven commercial planning.
Results
+31% increase in ticket size in 6 months.
+63% increase in logistics and routing efficency.
+42% increase in new client acquisitions via Btracker insights.
Sales team productivity rose by 39% due to digital tools.
Identified +200 active construction sites for new sales opportunities.
Weekly pricing reviews became data-driven.
Created a culture of accountability and tech adoption across all branches.
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