Project Background
Midas is a Mexican fintech startup focused on bridging the gap between cash-based consumers and digital commerce. The platform rewards users for cash purchases by offering cashback and loyalty incentives while delivering real-time transactional data to partner retailers and brands. Prior to working with AmpleMax, Midas had only a pitch deck and a bold vision. They needed a working MVP, fast, to raise capital and validate their product with early users. Time-to-market was critical, and quality could not be compromised.
In just 8 weeks, we helped Midas launch an MVP that impressed investors and enabled them to close a successful funding round to scale their platform.
Objectives
Design and develop a functional MVP within 2 months.
Validate core user flows and system architecture.
Enable the platform to track and reward cash transactions.
Deliver a user-friendly interface for both end-users and retailers.
Support investor due diligence with working prototypes and dashboards.
Key Features Delivered
User App (iOS & Android)
Wallet creation and reward balance
QR scanning for receipt validation
Cashback claim history
Profile and preferences setup
Store navigation
Retailer Dashboard
Transaction data visualization
Campaign and reward configuration
Customer segmentation and analysis
Admin Panel
User and retailer management
Campaign performance tracking
Custom report generation for investors
Backend Infrastructure
Scalable APIs for transaction ingestion
Secure user authentication and data storage
Integration with third-party systems (POS)
Our Approach
Product Discovery & Scope Definition:
Conducted lean workshops with Midas founders to define product vision, user personas, and MVP priorities.
Mapped out critical user journeys for both end-users and merchants.
Established measurable success criteria tied to investor expectations.
UX/UI & Prototyping:
Designed wireframes and high-fidelity Figma prototypes.
Validated user flows through internal reviews and early feedback loops.
Accelerated stakeholder alignment with clickable prototypes.
Rapid Development Sprint:
Developed the MVP in 8 weeks using agile methodology and sprint planning.
Released weekly builds for real-time stakeholder feedback and QA.
Ensured modular architecture for future scalability.
User Testing & Optimization:
Deployed a closed beta version for early adopters and partner merchants.
Captured usage analytics, pain points, and conversion flows.
Refined UX and fixed bugs based on real-world insights.
Investor Presentation Support:
Created live dashboards to showcase user traction and engagement metrics.
Built a controlled demo environment for investor presentations.
Supported founders with meetings and investor presentations.
Results
MVP delivered in just 54 working days, ready for investor demos.
$450,000 USD raised in pre-seed round following MVP presentation.
Enabled strategic partnerships with 3 national retail chains.
Transaction insights engine delivered 98% accuracy in receipt validation.
Reduced user onboarding time from 12 minutes (initial prototype) to 2.5 minutes.
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