Grupo Alimentarium
Elevating customer experience through crowdsourced quality assurance
Project Background
Grupo Alimentarium is a major restaurant group in Mexico, with over 150 locations and five distinct brands. The group struggled to maintain consistency in food quality, service, and cleanliness across all restaurants. Internal audits were expensive, infrequent, and biased. They needed a scalable way to monitor the customer experience while motivating the team to improve. AmpleMax co-created a platform that turned mystery shopping into a gamified, data-rich experience to gather real feedback by Friends & Family, reward participation, and drive growth.
We designed a gamified quality control platform that helped Alimentarium drive operational excellence, boost customer loyalty, and improve service at scale.
Objectives
Create a scalable model for real-time restaurant evaluations.
Improve service quality, cleanliness, and product consistency.
Boost customer satisfaction, loyalty, and frequency of visits.
Gather visual, geo-tagged evidence from Friends & Family.
Reduce dependency on traditional audits and internal QC.
Key Features Delivered
YO CUIDO Platform
Mobile app for Friends & Family / Mystery Shoppers
Dynamic questionnaires by brand and location
Photo capture of service, facilities, and food presentation
Points and rewards for completed evaluations
Admin panel for analysis by area, brand, and daypart
Our Approach
Strategy & Behavior Mapping:
Identified key service and cleanliness touchpoints across all restaurant brands.
Analyzed existing methods for service evaluation and their limitations.
Defined gamification triggers to boost engagement.
App Design & Gamification Mechanics:
Designed intuitive UX flows to make evaluations simple, quick, and rewarding.
Integrated scoring logic, point accumulation, and reward redemption paths.
Ensured evaluations included photographic evidence and geolocation.
Pilot & Engagement Campaign:
Piloted the app in 12 restaurants across 3 major cities with 100+ early users.
Launched a gamified campaign rewarding users with coupons and product samples.
Collected data to fine-tune evaluation flows and adjust incentive thresholds.
Full Deployment & Data Integration:
Rolled out app nationwide across five brands and 150+ restaurants.
Integrated evaluation insights with operations and training departments.
Enabled dashboards to monitor service quality trends and take corrective action.
Results
+18% increase in average ticket size in locations with active users.
+29% growth in repeat visits within 90 days.
Evaluations submitted by 700 unique users in first 6 months.
Identified 450+ improvement opportunities across brands.
Replaced 70% of internal audits with crowdsourced feedback.
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