Project Background
As a global leader in chemical production, BASF operates in multiple sectors across Mexico. However, they lacked a centralized digital platform to visualize, manage, and optimize the location of their production plants and facilities. Their teams were making expansion and logistics decisions based on fragmented data. AmpleMax collaborated with BASF to develop a digital mapping and analytics tool that would centralize data, reveal strategic opportunities, and strengthen operational decisions.
We helped BASF strategically map their national production network, enabling smarter decisions for distribution, operations, and market expansion.
Objectives
Map all BASF production sites across Mexico with critical attributes.
Provide visibility for logistics, distribution, and expansion planning.
Enable data-driven conversations between operations and strategy teams.
Identify underutilized facilities or zones with logistical inefficiencies.
Establish a replicable model for other LATAM markets.
Key Features Delivered
Btracker – Industrial Mapping Edition
Interactive national map with geo-referenced facility data
Filters by region, sector, capacity, infrastructure
Performance data overlay: cost, delivery time, utilization
Exportable maps and reports for internal planning
Role-based access for different departments
Our Approach
Discovery & Data Collection:
Consolidated data from ERP systems, internal spreadsheets, and manual logs.
Conducted on-site visits to plants, warehouses, and distribution centers.
Mapped current operational flows and logistics pain points.
Map Platform Customization:
Adapted Btracker for large-scale industrial and chemical logistics applications.
Integrated geolocation for asset tracking within large facilities.
Configured modules for monitoring storage capacity, material flow, and transit times.
Validation & Refinement with Stakeholders:
Collaborated with BASF’s strategy, operations, and supply chain management teams.
Adjusted platform workflows to reflect real production and distribution constraints.
Developed custom reporting dimensions for chemical production and distribution metrics.
Training & Scenario Modeling:
Trained plant and warehouse managers on data capture and dashboard interpretation.
Simulated plant consolidation, expansion, and relocation scenarios.
Created processes for validating savings and efficiency gains in test runs.
Expansion Planning Toolkit:
Delivered ready-to-use planning toolkits for network redesign and optimization.
Created automated reporting templates for recurring capacity and utilization reviews.
Provided framework for integrating future data sources and analytics tools.
Results
Visualized 100% of BASF’s national industrial footprint.
Identified 3 key zones for plant consolidation.
Reduced decision-making cycle for new site planning by 45%.
Strategic savings of $1.2M USD projected from logistics optimization.
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